What we are doing
Over the past year thousands of people of all ages have joined Help the Aged in calling on the Government to make ageism illegal outside the workplace.
We've held photo stunts, lobbied our MPs in Parliament, protested outside Government ministries, petitioned across the country and presented our petitions to the Cabinet.
See what we've done in the photo gallery
Our efforts have produced results. In June 2008 the Government announced it will ban age discrimination in goods and services, and also introduce a public duty requiring all public bodies to stamp out ageism in their work.
This is great news. But we can't stop there. It is vital we keep up the pressure so the Government delivers on these promises. Take action now.
Just Equal Treatment: the issues
Discover more about the background to this campaign.
What we want
Read more about our campaign aims.
What you can do
Take action and make your voice heard.
The Age Cage tour
Find out if the Age Cage is coming to a town near you.
