Why Campaign?
In a democratic society, ordinary people are important. Politicians and decision-makers really are concerned about pleasing the people that have put them in power.
This means you, as an individual, or as a member of an older people’s group, can build campaigns that make your voice heard, and achieve change.
Politicians: Whether national or on your local council, politicians are elected by you and accountable to you. Many can have significant influence on the issues that affect older people, from the quality of local services to ushering in, or opposing, new legislation.
As figureheads for the local community, working with politicians from the Westminster Government, the Welsh Assembly or the Scottish Executive, as well as local councillors and other representatives, can be a really effective way to achieve your campaign aims.
Local council meetings: All meetings by your local council, including special subject group and committee meetings, are open to the public, unless they are classified as ‘exceptional’. Attending meetings not only allows you to keep completely up-to-date with a particular issue, and find out exactly where local representatives stand on an issue, but your very presence can have an influential effect.
To find out about your local elected representative visit: www.upmystreet.co.uk
Business, services and others: Sometimes your campaign might be directed at a particular commercial or voluntary organisation, in an attempt to get them to change a policy, improve a service or stop doing something detrimental to the rights and interests of older people. A well planned campaign can have a huge influence on local businesses and services.
The general public: It is vital to get the general public on your side with your issue. Public opinion and the way people use their vote can influence decision-makers to change their minds.
Show why the issue is relevant and why people should join your campaign, by raising awareness of your issue, providing good quality information, inviting them to meetings. Think of different actions people can take to show support for your campaign, from signing a petition and putting up a poster, to writing to your local paper.
Remember!
Your campaign is important! Every campaign makes a real contribution, and though campaigning can sometimes be tough, you are helping to make a real difference for older people.
Help the Aged has a dedicated campaigns team that can help you plan and execute your next campaign.
For more information, contact the Campaigns Team on 0207 843 9422.
